where use multimedia

1.     Multimedia is appropriate whenever a human interface connects a human user to electronic information of any kind. It enhances the text-only interface by gaining and holding attention, thus improves information retention.

2.     Multimedia can be used in various sectors such as business, administration, government, broadcasting, entertainment, transportation and so on.

a.    Business

              i.        Traditionally, communication in business is done verbally, on printed media, slide shows and videos. Multimedia can recreate all these types of communication to be more interesting. Business applications for multimedia include presentations, training, marketing, advertising, product demos, databases, catalogues and networked communications.

             ii.        Now, multimedia applications are getting more advanced and complex. Below are more examples of multimedia applications which are getting more popular in today’s business environment.

Application	Benefits
Virtual shopping	a.     Shopping convenience with wide network system. b.     Cost saving because not buying through the supplier c.     Users can have more selections and time to choose the product that is suitable to their needs.
Video conferencing	a.     Eliminate the traveling cost and save time
Financial service	a.     Ability to withdraw, transfer and check balance in your account through network. b.     Check your latest stock price in real time.
Advertising	a.     Information can be presented in effective and creative way.

b.    Government

           i.        Government is taking advantage of multimedia by incorporating multimedia into their administration system. Beginning in 1998, Malaysia is planning to make a full use of multimedia by introducing e-government, paperless office, video conferencing, multimedia kiosks and multimedia electronic mail.

          ii.        Realizing the potential of multimedia, the government has made a big move to exploit this potential by introducing Multimedia Super Corridor with seven flagship applications. The MSC will also accelerate Malaysia's entry into the Information Age, and through it, help actualize Vision 2020.

         iii.        There are four main objectives :

1.     To increase the efficiency and productivity in production, delivering products and service for both public and private sectors.

2.     To introduce the network of supply and demand of local multimedia industry to international market.

3.     To increase the value of infrastructure placed within MSC with suitable technology including KLIA, Putrajaya, highway network and electronic highway.

4.     To stimulate growth of e-government through Putrajaya to be more transparent, flexible and responsive.