1.     Multimedia is appropriate whenever a
human interface connects a human user to electronic information of any kind. It
enhances the text-only interface by gaining and holding attention, thus
improves information retention.
2.     Multimedia can be used in various
sectors such as business, administration, government, broadcasting,
entertainment, transportation and so on.
a.    Business
             
i.       
Traditionally,
communication in business is done verbally, on printed media, slide shows and
videos. Multimedia can recreate all these types of communication to be more
interesting. Business applications for multimedia include presentations,
training, marketing, advertising, product demos, databases, catalogues and
networked communications. 
            
ii.       
Now,
multimedia applications are getting more advanced and complex. Below are more
examples of multimedia applications which are getting more popular in today’s
business environment.
| 
   
Application 
 | 
  
   
Benefits 
 | 
 
| 
   
Virtual
  shopping 
 | 
  
   
a.     Shopping convenience with wide
  network system. 
b.     Cost saving because not buying
  through the supplier 
c.     Users can have more selections and
  time to choose the product that is suitable to their needs. 
 | 
 
| 
   
Video
  conferencing 
 | 
  
   
a.     Eliminate the traveling cost and
  save time 
 | 
 
| 
   
Financial
  service 
 | 
  
   
a.     Ability to withdraw, transfer and
  check balance in your account through network. 
b.     Check your latest stock price in
  real time. 
 | 
 
| 
   
Advertising 
 | 
  
   
a.     Information can be presented in
  effective and creative way. 
 | 
 
b.    Government
          
i.       
Government
is taking advantage of multimedia by incorporating multimedia into their
administration system. Beginning in 1998, Malaysia   is planning to make a full
use of multimedia by introducing e-government, paperless office, video
conferencing, multimedia kiosks and multimedia electronic mail.
         
ii.       
Realizing
the potential of multimedia, the government has made a big move to exploit this
potential by introducing Multimedia Super Corridor with seven flagship
applications. The MSC will also accelerate Malaysia  's entry into the
Information Age, and through it, help actualize Vision 2020. 
        
iii.       
There
are four main objectives :
1.     To increase the efficiency and
productivity in production, delivering products and service for both public and
private sectors.
2.     To introduce the network of supply
and demand of local multimedia industry to international market.
3.     To increase the value of
infrastructure placed within MSC with suitable technology including KLIA,
Putrajaya, highway network and electronic highway.
4.     To stimulate growth of e-government
through Putrajaya to be more transparent, flexible and responsive.